How to Sell in Today’s Market
Thursday, November 3rd, 2011
A lot of prospective home owners are concerned about listing their home in today’s unstable realty market. Since the market has gone from a seller’s market to a buyer’s market with more and more homes being listed every day, sellers are worrying that they will not get what they feel their home is really worth. In past years sellers would have no worries when it came to listing their homes, often times available homes that were in great shape would set off bidding wars once they hit the market. Unfortunately in the world we live in today, sellers are faced with the decision to list or wait until the market picks up again. But if you do choose to list your home there are a few ways that you can make sure that it gets all of the attention from agents and buyers that it deserves.
The first thing you will want to do is make the exterior appealing to prospective buyers. If any of the shrubbery is overgrown now is the time to trim it down and make it look appealing. If your house paint needs some updating that should also be taken care of before you have it listed. The first thing that your real estate agent will want to do is take pictures, since we are a visual society many of our first impressions are determined with a quick glance at pictures that your agent has listed online. When preparing the pictures of your home, it is important that they feature up close shots of the entire exterior of the home including the backyard and garage. The more pictures that you have available for buyers have to look at the more interested they will be in viewing your home in person.
Along with exterior pictures your agent will also want interior pictures as well. When preparing your home for these photographs, it is important that you remove any clutter from the rooms that will photographed. You will also want to open any blinds or drapes to let natural light in. If you have rooms that are a bit darker you will want to turn on any lights that will make the room look more appealing and less like a dungeon. It is important to focus your pictures on special details that you may have such as, new cabinets, granite counter tops, wood floors or a fireplace.
Buyers do most of their research online before actually contacting an agent to schedule a viewing. Ask your agent to include a virtual tour of your property in your selling arrangement. A well designed virtual tour will grab the buyer’s interest and make them feel as if they are being led from room to room. The better your photos and virtual tour are the more interested prospective buyers will be to view your home in person.
In addition to the photos and virtual tour that your agent will make available online, you should also ask your agent to use print advertising along with online advertising. Many people still read newspapers and your home should be listed in the major newspapers in your area. There is no such thing as too much advertising when you’re trying to sell your home. Sellers should utilize all of the resources at their disposal when trying to sell their home, the more people you reach the better your chances of getting what you’re asking for.